If you would like to make more money online with the traffic you already got, then split testing is a very handy tool to have.
The easiest way to describe it, A/B testing is a method of testing the effectiveness of two different versions of a design: the original, known as the “A” version or “control,” vs. the “B” version, known as the “variation.”
After driving equal traffic to each, you can determine which is more effective at accomplishing the goal you aim to achieve.
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