Russel Brunson Wikipedia – Net Worth, Clickfunnels

If you’ve spent more than a year in the Online marketing world, you have probably at least heard of Russell Brunson.

Russell is among the most successful and inspiring online entrepreneurs in the world today.

Over the past ten years, he has built a following of millions of entrepreneurs, and he is acknowledged for popularizing the concept of sales funnels through his software venture ClickFunnels.

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Russell published and sold over 250,000 copies of his marketing books aimed at assisting upcoming entrepreneurs like you in starting and growing a successful venture.

Russell is a self-made entrepreneur and has a net worth estimated at $37 million. His primary goal is to inspire and have more people benefit from funnels and entrepreneurship.

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Table of Contents

Russel Brunson’s background

He was born in Provo, Utah. When he was a child, his family moved to Sandy, Salt Lake where he spent his childhood with his brothers.

At the age of 12 years, he developed the ‘weird’ hobby of collecting junk mails. They fascinated him! He couldn’t wait to listen to commercials on the radio or TV after school because he was so interested in the ads.

He quickly started flexing his entrepreneurial muscles and marketing know how with everything he could.

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Growing up, Russell Brunson was involved in sports wrestling. Given how much he loves to win, he dominated and became the State’s champion while in high school.

In his senior year, Brunson took second place countrywide which earned him a ticket to college.

All through university education, he learned some very essential concepts such as hard work, competition, and winning.

These values made him earn a position among the top ten wrestlers across the country.

By the time he was graduating college, he had already made a name for himself in the sports arena.

The Next Stage Of Russel Brunson.

Dan Kennedy was instrumental to Russell Brunson’s career. This professional is known to influence millions of entrepreneurs in platforms such as boot camps, conferences, and letters.

This business coach, adviser, and editor helped him get started, and for that reason, he accredits Dan Kennedy for a lot of what he has accomplished. Russel became the beast he is today from learning and taking advice from his mentors.

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His early career

Russell Brunson’s first breakthrough in business came after successfully selling potato gun DVDs online. Through this business, he joined the Internet marketing industry and has since become one of the most influential experts on the topic across the globe.

Unlike most people who strive to find formal employment upon completing the college education, Russell Brunson had already earned his first million by the time he was graduating.

During the initial years of his entry into online marketing, his sales portfolio was combined with a broad range of products. He sold items ranging from software, coupons, coaching books, tech services to t-shirts and consulting services.

In this first major endeavor, Russell Brunson achieved top ranking having captured 1.5 million leads. Several companies awarded him prizes like a Ferrari and other big prizes for his achievements.

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Like most successful people, he worked while observing possible solutions to fix certain problems he encountered in his business.

A few years into the business, he realized the need for sales funnels to enable technology. This niche led to start an innovative service provider called ClickFunnels.

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Russel Brunson’s role at Clickfunnels

Given the dynamics surrounding the launch of a new business, he had to team up with Todd Dickerson to launch the software company in 2014.

ClickFunnels is a company that specializes in software as a service (SaaS) has grown to a $360 million business venture since its establishment.

By 2017, ClickFunnels had served about 55,000 customers who earned the company $100 million. This organization is currently among the fastest-growing ventures in the United States.

At Click Funnels, he works with some of the most brilliant minds in the business. His team is comprised of tech gurus, designers, marketers, and coaches.

Among the core people in his company are John Parkes who works as the head of advertising, Ryan Montgomery, the chief tech officer, and Dave Woodward, the business development lead. His director of operations is Brent Coppieters, one of the most innovative people he works in collaboration with.

Together, this team of professionals has created more than 2.1 million funnels and anticipate to do more in the coming years.How to get ClickFunnels to pay for your dream car
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Russel Brunson accomplishments and philanthropy

With the help from numerous entrepreneurs, Russell Brunson has published over a quarter million books that promote the concept of sales funnels.

Through his teaching and training of software matters, he has successfully made more than 200 millionaires. He has written books that have empowered many people to excel in their businesses.

Some of his best sellers include DotCom Secrets, a book that elaborates on how you could grow your business online.

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He has also written 108 Proven Split Test Winners, another great piece of work that tells you how to benefit from a website you have created.

Russell Brunson has also authored The Funnel Hacker’s Cook Book, a guide for beginners looking to adopt ways to grow their businesses. A majority of people who have read these pieces have had their ideas reborn and become profitable.

Russell Brunson is married to Collette Brunson and is a father of five children. Whenever he looks at his children, he is prompted to help other young people going through difficult childhoods.

This empathy forms the basis of his humanitarian contributions. Therefore, apart from wanting to make people productive, he is also committed to matters of philanthropy and community building.

At Click Funnels, he runs a charity arm that funds non-profit entities like World Teacher Aid.

He has customized his business operations such that whenever a new funnel becomes active, one dollar is given out charity. Apart from the United States, he has stretched his charity operations to Africa.

Since he began involving himself in community activities, he has successfully built several schools in Africa to promote education in low-income settings.

He is also keen on matters of sex trafficking which is currently a menace in this modern society.

His company is developing a documentary, Operation Underground Railroad to raise awareness of these inhumane actions.

How Much is Russell Brunson Net Worth

His company has an annual revenue of over $30 million dollars placing it’s value at around $360 million dollars. 

What is most amazing about Russell Brunson’s company is that he started Clickfunnels without any outside venture capital funding.

That means that Russell Brunson owns most of, if not, all of this $360 million dollar company. Now, some may figure that $360 million figure into Brunson’s net worth.

However, ClickFunnels is a private company and therefore, that $360 million figure can not be consider a definitive amount.(Clickfunnels 30 Day Free Trial)

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However, you can extrapolate some of the annual revenue from ClickFunnels and begin to get a good idea of what ClickFunnels is worth

The company has an estimate annual revenue of about $30 million dollars based on the 40,000 ClickFunnels members who pay anywhere between $97 to $297 a month for the SaaS service.

Now, you will have to subtract the operating cost, which is usually about 66% for a SaaS service.

That leaves about $10 million dollars a year in pure profit. Since Russell Brunson owns most of Click Funnels, that would give Mr. Brunson an annual take home pay of $10 million dollars from the SaaS company.

What About Russell’s Brunson’s Books

That would be an impressive amount. However, Mr. Brunson – like most wealthy people – has multiple sources of income.

And one of those sources of income includes of a series of books.

These books include “Dot Com Secrets: The Underground Playbook for Growing Your Company Online,” “Expert Secrets: Find Your Message, Build A Tribe, And Change The World…,” “108 Proven Split Tests Winners: Simple Tweaks You Can Make To Your Website, So You Can Make More Money Now!,” and “Funnelhacker Cookbook: Profitable Sales Funnel Recipes You Can Use in Your Business.”

Two of these books, “108 Proven Split Tests Winners: Simple Tweaks You Can Make To Your Website, So You Can Make More Money Now! ,” and “Funnelhacker Cookbook: Profitable Sales Funnel Recipes You Can Use in Your Business” are offered for free.

However, Mr. Brunson’s other two books “Dot Com Secrets: The Underground Playbook for Growing Your Company Online,” and “Expert Secrets: Find Your Message, Build A Tribe, And Change The World…” are sold online for $4.99 each.

It appears that these eBooks are self-published.

And that means that Mr. Brunson can receive a 70% royalty from the $4.99 price. According to Mr. Brunson’s website, he has sold approximately 100,000 copies of each book.

Assuming a $3.50 royalty at each book. That means that Mr. Brunson has made around $700,000 from his ebooks. 

Russell Brunson’s Other Sources Of Income

Prior to ClickFunnels, Mr. Brunson has had a number of entrepreneurial ventures. In fact, Mr. Bruson’s first foray into the world of online marketing was selling a how-to=make potato gun tutorial DVDs.

There are no exact figures how much Mr. Brunson made, with the DVD sales, but it was assumed that this venture was a success. Later on, Mr. Brunson continued to sell more products online.

A year after graduation, Russell Brunson made his first million dollars selling online.

Afterward, Mr. Brunson went on to sell everything from books to coaching, coupons, t-shirts, software and technology services. Mr. Brunson was so successful that he won a Ferrari by generating $1.5 million, in sales, for a network marketing company. 

So it is safe to say that Russell Brunson was a multi-millionaire before the creation of ClickFunnels. Speaking of which, Mr. Brunson started his SaaS service as a reaction to the limitations he found from other marketing based SaaS companies. 

ClickFunnels was started in 2014. The company rapidly grew to become a $100,000,000 company in less than a year. Today, the company is one of the largest marketing SaaS companies in America. So how much has Mr. Bruson made from ClickFunnels?

We can assume that Mr. Brunson has made anywhere from $5 to $10 million dollars a year for the past four years at the company. That would put Mr. Brunson’s ClickFunnels income at anywhere between $20 to $40 million dollars.

In addition to his previous ventures, current ClickFunnels income and eBook royalties, Mr. Brunson also runs a highly lucrative mastermind program known as “Inner Circle for Life.”

In this program, 100 people pay approximately $25,000 a year to receive one-on-one business and life coaching from Mr. Brunson. That would give Mr. Brunson about $2.5 million dollars in revenue before expenses.

Considering the high margins from running a mastermind, we can assume that Mr. Brunson pockets at least half of that $2.5 million amount.

And this mastermind has been operating for at least three years. So we can assume that Mr. Brunson has made about $4 million from his mastermind program. 

Russell Brunson Net Worth Revealed

Adding everything up. We have these sources of wealth for Russell Brunson: previous ventures (at least $2 million), ebooks ($750,000), ClickFunnels ($20 to $40 million) and the “Inner Circle for Life” mastermind program ($4 million).

Adding everything up, it is safe to say that Russell Brunson has a net worth of about $37 million dollars.

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