What is a landing page? What landing page builder should you have?
I’ve been marketing online for quite awhile now and I must admit landing pages are a very important part of my arsenal. it’s one of my top 7 actually. Let’s break it down.
What is a landing page?
In digital marketing, a landing page is a single web page, created specifically for the purposes of a marketing or advertising campaign.
It’s where a visitor “lands” when they have clicked on a link somewhere online that takes them to a page with one purpose – conversions thru Call To Action (CTA).
What is a landing page used for?
Landing pages have one main purpose: to generate leads for your business. However, you can define those leads in a number of ways and offer more than one type of content or experience through this landing page. great source
Attract, Convert & Follow Up – Offer something of value with a good headline and Sub headline. Ask them for there information – store it in an auto responder. Then follow up with them by sending them the ethical bribe you promised them them. great source
Which landing page is the best?
I’m going to be reviewing just the 3 that I’m currently using. I use these for my own projects and professional client work.
Let’s get started, Instapage vs Clickfunnels vs Elementor Pro & Astra Pro:
Instapage
My first love! I settled on this landing page builder first after reviewing tons of others that were on the market including Clickfunnels, Unbounce and Leadpages.
The Reason:
It was super simple to use. The only true drag & drop creator that I know of.
Others may drag and drop boxes onto the page, but Instapage lets you edit without knowing nothing about padding, margins or pixels. You actually can modify the content directly on the page.
To me it’s the best in my humble opinion for noobs who want to get started Fast!
- But definitely powerful enough for professionals or teams of professionals because of it’s collaborative features.
- Also very easy to input pixels and other analytics
next up:
Clickfunnels
Eventually I picked this one up later because I needed extra functionality and thought that the builder would make more sense to me this go around because I had more experience.
And it did! Awesome tool & I would recommend it any day.
Only competitor as far as landing Page Creatrs is Elementor Pro – not as simple but super Powerful!
Truly an monster. Page Builder, Affiliate Software, Shopping Cart, Membership Site Builder and more coming.
Next up:
Elementor Pro & Astra Pro
Now I probably should clear something up. We have to put these together because they compliment each other so well.
Also these are not really labeled as landing page builders.
There more in line with website builder and WordPress theme add on, but put these together and you have a very powerful landing page builder indeed.
In fact you have a full website builder can customize your pages for mobile, tablets and desktop/laptop.
Big plus. Way more functionality than both Instapage & Clickfunnels as a page builder in my opinion.
Another big plus. Way less expensive.
Conclusion:
I recommend all 3 because they all serve me well, some better in other areas.
Most Easiest & Intuitive – Instapage
Most Cost Effective & Powerful Page Builder – Elementor Pro & Astra Pro
Most Flexible – Clickfunnels
If your interested in learning how you can get an heavily discounted install of Elementor Pro & Astra Pro ($27 One Time)
Click Here or find the link in the description.